Joico Defy Damage Protective Shield for Damaged, Color-Treated Hair

Manufacturer's Description: Introducing the next generation of bond building for bond strengthening and color longevity. The DEFY DAMAGE PROTECTIVE SHIELD is the ultimate defense hero against daily styling, UV exposure, and environmental pollution. This protective shield provides exceptional bond-building protection, guarding hair against color fade, breakage, and dryness.

Directions: Apply a small amount of the protective shield to damp hair before blow-drying and style as usual.

Key Benefits: - Provides instant, daily protection from damaging heat, UV, and environmental exposure - Makes hair 4X more resistant to breakage during heat styling (against combing breakage on clean, damaged hair) - Protects against color fade - Leaves hair soft, shiny, and healthy-looking

Frequently Asked Questions: Is this product sulfate-free? Yes, we are free of SLS/SLES sulfates.

How long does it take to see results? Bond protection begins immediately, and you'll notice a strikingly softer feel and increased shine with the very first use.

Is this good for curly hair? Yes, Joico's Defy Damage Home Care System is suitable for all hair types, from straight to curly, fine to thick.

Will this product help my hair color last longer? Yes, the Defy Damage Home Care System maintains over 90% of your color vibrancy for up to 10 shampoos.

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